The Latinx community is opening more and more small businesses than any other group of minorities. As a result, it may be the next group of business people that marketers want to focus on next. And this is because the Latin community makes up almost 20 percent of the U.S. population and is expected to reach 29 percent by 2050. A rising population opens the door for opportunities to do business, and it is an oncoming wave that cannot be ignored.

The U.S. Census defines the Latinx/Hispanic population as the heritage, nationality, lineage, or country of birth of the person or person’s ancestors before arriving in the United States. This population can identify as any race. Keep in mind that not all Hispanics identify as Latinx. While the terms tend to be used interchangeably, it is important to note that they are different and can potentially represent different people.

Why the Latinx Community is Launching Small Businesses

Latinos generally face different struggles when it comes to opening any kind of business. This includes applying for loans or credit, having disposable income, and battling discrimination and language barriers. However, despite all this, they started and nurtured small businesses across the country in varying industries and–despite these setbacks–managed to be successful.

Not only have they managed to be successful, but Latinx businesses have grown exponentially. According to USA Today, over the last 10 years, LatinX businesses have grown over 34% compared to all other races in the United States. While the population of entrepreneurs tends to be younger, they are full of potential and are growing their businesses quickly.

Five States Where LatinX Businesses

• New Mexico – has over 15% of all small businesses owned by Latinos.
• Texas – has over 10% of all small businesses owned by Latinos.
• Arizona – has over 6 % of all small businesses owned by Latinos.
• Nevada – has over 5% of all small businesses owned by Latinos.
• California – has over 15% of all small businesses owned by Latinos.

Latinx-Owned Businesses Might be the Next Best Thing

Growth of the Latinx Community is nationwide, and advertisers and marketers are taking note. These small businesses are a pivotal part of the U.S. economy and have shown record growth (as much as 55% since 2007). Marketers fit because this group of entrepreneurs often have family businesses or small businesses with limited resources.

• These business owners need to raise brand awareness online and in person.
• They are more social media focused for their organic leads but need help formalizing their business presence.
• Tend to work with the local community and create relationships with their customers.
• Limited access to marketing tools and teams, which is where marketers can make a difference in their brand growth.

Ready to Work Together?

Diana Alexia Creations is a small business but also women-owned and Hispanic-owned. We provide digital content writing services for websites, blogs, and social media platforms. Plus, we offer other smaller services, like proofreading and editing, to help businesses take some work off their plates. So please take a look at our offered services, and let’s get to work!