Remember the early 2000s? Where a blog was a personal digital diary that the internet may or may not have read? There was no concept about relevant content, SEO keywords, or doing it particularly to grow your business.

Unsurprisingly, things are so different now. For starters, blogging has become a marketing tool that helps businesses grow through carefully selected topics and keywords. Usually, the chosen topics are directly related to the business and have selected optimized SEO keywords that match what consumers are searching for at any given time.

Blogs are short articles ranging from 350 to 2500 words that discuss a subject matter. Most companies that write blogs on their websites keep them related to their product or services. For example, we write about digital marketing topics relevant to our brand and offer services at Diana Alexia Creations because we work with many clients looking for exactly this: blog articles.

Blogs can be written in different forms: from listicles to question answering, industry news, and updates. They are a creative space where companies can have a voice and write about what interests them and is worth reading for outside readers. Need help coming up with blog topics and writing blogs? Just send us a message to learn how we can help you.

5 Reasons Why Blogs Are Worth It

1. Updated Websites Rank Higher in Search Engines

Keeping blog articles on your website keeps things relevant to the Google Algorithm because it serves as an update to your website. With updated information, the Google Algorithm knows to rank your material higher in its search queries. This can be further optimized by researching the appropriate SEO keywords searched by potential clients or customers.

Businesses know that being visible online is a part of survival in 2022, and Google rankings are important to be found by someone who might need your service. Plus, ranking on Google’s first page after a search should be any business goal.

2. Shows Expertise in Your Industry

Blogging consistently about your industry tells your readers that you are an expert in your field. Especially if you are sharing your blog on your social media platforms, like Linkedin, it tells your network that you are an expert and that they should work with you.

There have been many cases where B2B companies find clients through Linkedin. This is because Linkedin serves as a networking hub and successfully recommends relevant content to similar users. If companies have their Marketing team or CEOs repost their blog articles, it creates room for more indirect connections to see the content.

3. Creates Room for CTAs

Not only can you include a CTA at the end of your post, but links can also be placed before the end. And best of all, you can create internal links to other pages on your website that add value to your blog article. This strategy has proven itself to be a way to increase traffic and also allow the Google Algorithm to understand the hierarchy of your website.

The Google Algorithm works over time to learn what your website is about and how to rank it better, so it is in a company’s best interest to not only make sure that the website is set up correctly or that its content is SEO-friendly but also make sure that there are internal links throughout–and in posts–that show how all the pages are related.

4. Increases Social Media Presence and Brand Awareness

As marketers, we often use content scheduling tools like Buffer or Semrush to post to our social media handles. Publishing blogs create a new social media post that uses the same or similar SEO keywords to the blog itself, which means that it will derive traffic to your website.

Plus, from a social media site, blogging can fill up to four days–assuming your blogging weekly–on your social media content calendar. Today, everything is handled online, so being able to produce content that is knowledgeable and valuable to your readers is a great way to show that you are an expert in your industry and someone they will want to work with.

Essentially, blogging becomes free marketing for your business because it encourages organic traffic to your website. Readers will become familiar with your brand, and blogging can increase brand awareness. Blogs should be informative and entertaining so that readers will want to continue reading your articles.

5. Building Valuable Content

When choosing an article topic, writers should consider the chances that someone will want to read your blog. So, topics should be relevant to your readers and also entertaining. This is because if they are not–or not both of these– there is a chance that the blog itself will be a wasted effort. And, after the work it takes to produce a blog, that is the last thing anyone wants.

Blog content should be thought out. As in, writers and businesses should decide on what they would like to write about. Sometimes it is easier to create a calendar of what blog will be featured and when. In addition, creating calendars allows for blogs relevant to specific products to premiere around the same time, which can promote that new product.

Too busy? Hire a Ghostwriter to Write Your Blogs

Business owners know that time is precious and should not be wasted on efforts that may not result in business growth. While many businesses have growing pains, after a while, the owner knows what works and focuses their energy on that. This means that time might not be available for writing blogs. Creating good quality blogs takes time! Blog writers must determine subjects, SEO keywords, research, and sourcing, write the blog, and check for quality. So, it is safe to assume that blog writing can take time.

However, many business owners end up contracting outside writers, called ghostwriters. A ghostwriter (i.e., Diana Alexia Creations) can write blogs for you. You will need to go through a couple of questions that will let your ghostwriter know what exactly you would like in the article. Sometimes it is best to already have SEO terms selected and ideal titles.

Remember that not all blog writers write on all subjects, so that is definitely something to ask them. In addition, you should be provided samples of the ghostwriters writing to understand their tone and writing style.

Speaking of blog writing, Diana Alexia Creations writes blogs for clients. Look at our blog packages to learn more about how we can help you.

Start a Blog for Your Website

Diana Alexia Creations provides digital content writing services for websites, blogs, and social media platforms. Plus, we offer other smaller services, like proofreading and editing, to help businesses take some work off their plates. So please take a look at our offered services, and let’s get to work!

Also, we want to let our readers know that this is the last blog published for 2022! This year has been a rollercoaster and has brought many good things for which we are thankful. Thank you for reading, and Happy Holidays from our family, to yours.