It is crazy to think that 2022 is over, and 2023 is already here. However, as marketers, we must work just as quickly as time progresses to keep up with changes. As time can change in the blink of an eye, so do effective marketing strategies. So, it is vital that businesses periodically look at their entire strategy and acknowledge that areas will change to keep up with trends that bring more business.

3 New Marketing Goals to Consider

While the needs of each business can vary, these three strategies are making waves and are being used by consumers more often. They are as follows:

1. Live streaming and video-based content
2. Creating cohesive customer experiences
3. Implementing interactive content

How Live Streams and Video Content Benefit Businesses

It is hard to keep up with creating video content, especially when we all want the algorithm to help us push our content to the most people possible. The video cannot be of whatever one is in the mood for. Research must be completed to make videos that match trends, be entertaining, and be informational. Reaching as many viewers as possible should not be a primary goal for social media marketers. Instead, the posts should be most relevant to those that fall within your target audience.

The truth is that video-based content grabs the attention of your ideal target audience the easiest. Most social media apps offer short-form videos through Reels (Meta), TikTok, and Youtube Shorts.

Additionally, these platforms are an excellent opportunity to work with influencers to market products and services and show how your company adapts to change. In addition, influencers are a good idea because they have already built trust with their audience and can work with them through a live stream using a product. As a result, customers will better understand how to use a product—or how it will benefit them—and be more inclined to make a purchase.

If you are interested in learning more about live streams and how they can be successful, check out this checklist from Hubspot.com.

Keeping Customer Experiences Consistent

It seems a little counterintuitive since most customers want a unique but positive experience when purchasing from a business. But, the reality is that keeping customer care consistent is better for businesses in the long run. Consistency helps businesses understand where they can improve by isolating the steps during a customer experience that do not work.

Breaking down the shopping process is known as the Customer Journey Map. These maps break down the shopping process from when users enter a website to when they check out. Asana.com provides a good breakdown of that process, from emotions, actions, expectations, and areas that require improvement. As a bonus, they give you a template, too.

Engagement through Customer Interaction

Customers love to be heard; the best way is through quizzes, surveys, polls, live streams with an open comment section, contests, and more. Allowing customers to participate in these strategies allows you to learn more about them, what they like, and where you can improve. For example, many companies use websites like SurveyMonkey to create surveys custom to your business needs.

Apart from surveys, creating quizzes is an excellent way to keep returning customers for more. For example, consider Buzzfeed’s success in getting traction on its website by allowing customers to visit their quiz page. They keep driving returning readers to their site by creating new articles, quizzes, or videos daily.

At the end of the day, companies are increasing website traffic by keeping their customers coming back to their sites. And each time a customer returns to a website, it becomes an opportunity to make a sale.

Got Any Plans to Use Any of These New Strategies?

Live streaming and video-based content are growing and becoming readily available throughout many platforms. These live streams and videos help create a cohesive customer experience by enhancing the company’s image and reputation with its overall audience. Plus, it allows customers to interact with your social media management team!

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