Whether you are a social media manager, blogger, copywriter, or digital marketer, your tasks will likely fall under content writing. Content writing is any form of written publication created for the web and is a must-know for marketers and businesses today to grow their businesses.

Types of Content Writing

Content writing comes in many shapes and styles, but these are the most common forms today:

• Blog article writing
• Email marketing campaigns
• Social media posts
• Text over images and video
• Copywriting
• Website content writing
• SEO writing
• Scriptwriting
• And much more

What businesses show online can impact how audiences are drawn to them. This can be done through optimized landing pages, improved product descriptions, and blog articles. If you do not have a blog for your site but are considering it, check out our blog article on 5 Reasons Why Your Website Should Have a Blog.

Benefits of Content Writing

Businesses that take time to learn and strategize their content writing can see benefits in their sales, organic traffic, brand awareness, increased conversion rates, and improved SEO. While marketers aim to make one of these their primary goal, achieving it is not easy. And it is not surprising that there will be times when they need to revisit their strategies to approach their goals differently.

Content marketers are known to also be researchers and know how to wear many hats. Think of SEO keywords as an example. Knowing what keywords to use will not fall from the sky. To determine the most effective content writing strategies, many marketers must be master researchers in identifying what keywords work best for a business. Plus, the objective cannot always be to have the most reach. Depending on the predetermined goals, it can be to find the right audience, as in the customers who are more inclined to purchase.

Businesses can improve their strategies by ensuring that their content is unique and original, creating catchy titles and descriptions, performing SEO research, creating a marketing persona, using video and picture content to break up the text, and inputting appropriate CTAs. These are called Content Marketing Strategies, and you can learn more about their role in your business growth here. Check out this content writing funnel explanation from Semrush to learn more.

Content Writing vs. Copywriting

It is essential to remember that content writing and copywriting are different, even when used interchangeably. Copywriting is content geared to persuade a customer to make a purchase or take a desired action – whether to sign up for an email blast or purchase a similar product. Content writing, however, is more inclined to educate your customer. Content writers write product descriptions, blog articles related to a business, about us pages on websites, and more. A content writer’s goal is to see how they effectively communicate what the business is about as customers research to learn more about the product or service being offered.

Both types of writing are great strategies for reaching your marketing goals. But remember that content can be overdone, and when it is, it can work against your desired goals.

Ready to Improve On Your Content Writing?

Diana Alexia Creations offers quality service to create or improve website content for its clients. We like to see where things are and how we can improve them. Want to see how we can help? We offer a free 30-minute consultation to all our new clients! Contact Us today to schedule your appointment and see how we can help.