Why You Should Automate Social Media Posts

There is a multitude of platforms nowadays that keeps many of us on our phones at varying times of the day. To make things even more challenging for a marketing team, target audiences tend to be on platforms at different times. How could one possibly use all platforms, and why?

Let’s be honest here, keeping up with social media is tricky and probably one of the most time-consuming tasks involved in marketing. However, while time-consuming, social media is also a form of free advertising, and businesses need to know how to use it to work in their favor.

So, while we all are screen addicts in some way, when working in marketing, time needs to be spread out to other endeavors, like writing blog posts or not-so-fun tasks like expense reports. Is there a way to automate social media posts? And, if so, what is the benefit of doing so?

Time Is Finite

Customers feel better connected to a business when there is a sense of humanity behind it. Customers want to feel that they are heard, and the easiest way of doing that is through social media presence.

Unfortunately, social media does not work 9-5. In fact, specific platforms like Pinterest and Snapchat work best in the later hours of the day or overnight. It is impractical and sometimes impossible to expect someone to wake up in the middle of the night to launch a new post. So, it is not just time that you are optimizing, but also practicality.

Automating social media posts will help you with time and to create that sense of humanity. Additionally, scheduling posts in advance lets you manage your content better. You have time to create a content strategy with a goal in mind. Whether that is to increase followers, increase interaction with followers, and more.

Use content schedulers like SEMrush or Canva Pro to schedule your posts optimally. Another good free tool is Buffer. com, which allows users to post to three social media platforms for free.

Grow Your Platforms With Platform Presence

Having a social media presence should be part of your content marketing strategy. It should be discussed and aimed toward achieving a business goal. Do you want more engagement with your content? Like comments or likes? Do you want more users to visit your website? These are all valid and achievable goals with the right strategy.

When posting times are automated, you can post right when your audience goes online, maximizing your post’s reach and potentially increasing engagement. In addition, when businesses are present, it gives customers a sense of connection they otherwise would not have. And they love this! In one of our previous blog posts: Content Marketing Strategy, we discussed the benefits of engaging with your audience. Check it out to learn more.

Get A Chance to Work On Other Tasks

In the long run, automating posts can allow businesses to venture into other projects that can be prosperous for business growth. Social media marketing usually requires a team and a significant amount of time. From taking pictures, and designing graphics, to writing posts, making short videos, and editing, it can take hours to make valuable content. But, automating posts allows you to dedicate time to other tasks, including editing and creating voiceovers. Plus, it removed the worry of missing the window of when to post, so you can attend meetings or training, work on other projects, or simply get to eat your lunch.

You Know Your Audience–Now Go Schedule Your Posts!

Social media is a lot of fun. It is creative, analytical, and helps you build thicker skin (commenters can be brutally honest, especially when something is wrong). In addition, social media is the easiest way to communicate with your customers and increase brand awareness. So, if you have not tried it, why not start? Social media platforms serve as a digital storefront and give our customers a first look at our products, culture, and reputation.

Need help writing your social media posts? We can help with that! Check out our Social Media Content Creation service, where we will write social media posts for you with hashtags and SEO.