3 Free Tools Small Businesses Should Use

Small businesses and entrepreneurs face many unique challenges when trying to grow and attract new clients. While it is important that they invest in growth strategies and software, they ultimately carry more risks than a larger business or corporation when determining what tools to pay for.

One bad investment in a product or service can ruin the chances for that small business to grow or reach new clients. This is why it is important that small businesses and entrepreneurs take advantage of any free tools and software that are available to them to minimize risks.

There are TONS of free software that small businesses can use, but here are three online tools that we determined carry greater benefits for those who are looking to save:

1. Canva

Canva is an online graphic design tool that allows users to create designs for social media, marketing materials, presentations, and more. It offers templates, images, and fonts that users can easily customize to suit their needs.

The templates available in the free version are substantial, considering no additional business funds are involved, and allow users to download and apply their graphics to their social media profiles, websites, and more.

Canva has proven time and time again to be easy to use, with an interface that is designed for those who are not experienced, graphic designers. While the free software version carries its limitations, it is enough to do more than one would otherwise be able to do without it. Plus, it saves the cost of onboarding a graphic designer.

By the way, if you use the free version of Canva, but are ready to invest in the paid version, click here to get Canva Pro.

2. Trello

Trello is a project management tool that helps teams collaborate and organize their work. It allows users to create boards, lists, and cards to keep track of tasks and deadlines, and it integrates with other tools like Google Drive and Slack. Having software that integrates with others is essential when it comes to optimizing efficiency and successfully meeting deadlines.

The free version of Trello includes 10 boards, and unlimited power-ups, but carries limits in other features, like automation, storage, and security. Even though there are limits, the free version provides enough tools to make it worthwhile.

We talked recently about the risks associated with CRMs. Even though we all end up using some kind of CRM software at a given point, it does carry its risks. So, keep that in mind when shopping around and what you want to be loaded onto a free CRM software.

3. Google Analytics

Google Analytics is a web analytics service that helps businesses track their website traffic and analyze user behavior. It provides data on website visitors, their demographics, and how they interact with the site. This information can be used to improve website design and content and to develop targeted marketing strategies.

Understanding your demographics can help determine not just where customers are coming from, but how they are getting to your site. These stats can give insight into how well your SEO is doing. If you are gathering a lot more traction through social media than your website directly, you need better SEO! Google Analytics is a MUST-HAVE for any kind of online business.

There are More Freebies Out There. Which is Your Favorite?

While Canva, Trello, and Google Analytics are some of the top-rated free software available today, they are not the only ones. There are free versions of Dubsado, Slack, WordPress, SEMrush, and many more that allow small business owners and entrepreneurs to grow without facing the financial burdens of paying up.

Diana Alexia Creations loves sharing what they learn, but more importantly, loves to write! Content writing is a critical part of any website, blog, or social media page, as it needs to be optimized to ensure it will appear in your target audience’s feed. Check out our offered services to learn more and schedule your free 30-minute consultation today.