6 Ways to Improve SEO Through Content Creation

Users today can find themselves overwhelmed with an abundance of information and sources. And it is too easy for them to scroll past or click to the next page rather than read what is right in front of them. But just like there is an overwhelming amount of information out there, it also means that from a content-creating perspective, it is even harder to create content that is both engaging and entertaining. At least long enough to get to the point.

In today’s digital world, SEO optimization is key to reaching your target audience. SEO is not just needed on websites but throughout all forms of content creation. This includes videos, images, social media posts, and email campaigns. Though marketers often find themselves strategically researching and planning campaigns, sometimes they simply flop.

And, let’s be real here, the last thing any marketer wants to see when they have put endless hours into their campaign is to see all of their hard work underdeliver.

Tips to Improve SEO in Content Creation

Content creators often find themselves ready to make changes to their strategies but equally at a loss for where to start. The reality is that content creators have room for improvement from many different directions. It might be what they are posting about, how they are conducting research, or what keywords they are using in their written content.

1. Conduct SEO Keyword Research

Research, learn, and apply. To understand and stay up to date with the best SEO strategies, content creators must research the keywords that are most applicable and beneficial for the subject they are producing content for. There are multiple free tools online that can be used to see how users are searching for information. These keywords should be placed strategically throughout all forms of written content. Some common free tools that can be used for SEO keyword research are MOZ and SEMrush. They may require an account to get started, but they are completely free with some limitations.

2. Create High-Quality Content

No one wants to see bad content. In fact, poorly written content loses its authority and the audience’s trust fast than you can say, “I love pizza”. As a creator spending hours researching, preparing, and editing content, the last thing you want is to see your content fall into the abyss with zero readers and engagement. All content should be reviewed and edited to convey a clear and direct message. It must also be grammatical and spelling error free.

3. Monitor Your Analytics

To put it simply: You won’t know how a post did if you don’t check its performance.

A post’s performance can be determined through Insights and Analytics (depending on where you are posting). If posting on social media, Meta provides free scheduling and analytics for both Facebook and Instagram through the Meta Business Suite. If posting a blog, like this one, on your website, using Google Analytics or Jetpack through WordPress will show you the exact impact your post had given the SEO keywords that were used in your content.

The best part is that when content writers find that their posts do not perform as expected, they can make adjustments as needed. Since analytics can show where you went wrong, making the adjustment will not be like searching for a needle in a haystack, saving you time and money.

4. Optimize Your Headings and Subheadings

Content writers are familiar with H1s, H2s, H3s, and so on. These are the headers that we use to create a hierarchy in our posts. Not only is it visually appealing, but it also shows the structure and where to find what kind of information. Let’s say in this post, you wanted to know about Conducting SEO research. You would scroll down until you see the subheading called Conduct SEO Keyword Research, and it would stand out. Why? Headers are normally a different size, font, and color or are bolded. They are placed this way to create a separation in the content and subsequently provide organization.

5. Interlink Content

Creating links within your body of content serves as a valuable path for readers to go to your shop and even a Contact Us page. Audiences like things to be easy, and the best way to do that is to incorporate internal and external links that go to different places relevant to the written content they are initially reading about.

Internal links are super effective in telling crawlers that not only are the pages related to other pages on your site, but they are also part of a particular order. When websites are crawled by search engines, they will be indexed in the order that determines what contributes to your website. External links, on the other hand, serve to link to external sites that show expertise in a given subject.

6. Use Meta Descriptions

Have you ever built a website or published a blog? If so, you will see website builders request a meta description, which is the summary of whatever content is being published. In blogs, it is often requested that there is a summary created for the post itself. All meta descriptions should have at least one relevant SEO keyword. This summary allows search engines to understand what the website is about and how it is relevant to search engines.

Ready to Use SEO to Improve Your Content?

Diana Alexia Creations knows a thing or two about content writing. We help our clients with their blogs, website content, social media content, and more! Ready to see what we have to offer? Check out services today, and let’s work together.

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