It’s not uncommon for businesses to start small. In fact, there are many cases where it is a one-man shop who handles every single aspect of the business operations for years, if not indefinitely. As a result, business owners will tackle daunting tasks like accounting, finance, marketing, product development, and lead generation.
The good thing is that with enough perseverance and a quality product or service at some given point, you may grow enough to secure financing from investors and hire extra help to push work off your plate. But hiring internally can create its own pile of issues, from taxes to training to hiring a team of HR representatives to keep everything in check. And the ugly truth is that often small companies need expert help rather than training their own to fit a role. This is where outsourcing comes in, proving to be efficient in time and money.
From a content writing perspective, outsourcing is uncommon in the business world. In fact, 55% of B2C companies use other parties to help them with their content marketing strategies. However, the fact is that for something as essential as marketing, you need real experts.
Benefits of Outsourcing Content Writers for Small Businesses
Writing quality and research pieces takes time and skill, which is not something that small businesses have time to dedicate to. Yet, content writing cannot be ignored as it is a critical part of content marketing strategy and business growth plans. But how can hiring an outsourced content writer benefit your business?
Content Writing increases visibility with your target audience
When you outsource your content writing, not only are you paying for the work, but you are also paying for the time that you do not need to dedicate to writing your articles. This allows the content topics to be strategically chosen and created, ultimately launching content better tailored to fit a campaign. Additionally, when you pay for articles, you have the ability to control how often you want to launch them on your website, and it can be done more often since there is a party dedicated to this one task.
Outsourcing frees up your time to dedicate to other business tasks
Outsourcing content writing will save more money in the long run. Time is money, and allocating the right amount of time to any given task will impact your business’s growth. Dealing with a task that we are not experts in can result in lower-quality work and take more time to complete. By hiring an expert to do this work for you, more time is available for the
What you Need to Submit to Your Writer so that they can get Started
Once you hire a content writer to work on your pieces, there are a couple of things to remember before they can start producing your first article. Firstly, writers need to know what they are going to write about. Businesses should know this before contracting with a content writer and decide what topics they wish to have them write about that enhance your campaign. This can include:
- SEO Keywords
- Topics
- Resources and citations
The client and writer must have a clear understanding of what the expectations are. Writing can be very subjective, and sometimes clients are looking for particular styles or formatting for their articles that the writer is unfamiliar with. To have a good business relationship, clients and writers must be able to communicate. SEMrush goes deeper into the details that each party should be able to talk about. Setting the right parameters and expectations will lead to a fruitful and satisfying relationship.
Ready to Work with Expert Content Writers? Look No Further!
Diana Alexia Creations loves to help its clients find flexibility and success in their business operations by taking on their content writing tasks. We offer content-writing services for blogs, website pages, email marketing, product descriptions, and more. Book your free 30-minute consultation now!
Stephanie Ann Digital Marketing | SEO-Focused Content, Email & Website Support 