Building Brand Awareness and Loyalty Through Content

It might be an odd way to put it, but a brand should be treated like it is its own person with each marketing step taken to create a brand persona that is likable, trustworthy, and remembered.

Over the last decade, and with the increase of social media and the internet, users have been exposed even more to different types of advertising and media, leading to more research being performed before buying a product or service.

Brand awareness is one of the most important determining factors in receiving inquiries, clients, and an increase in sales. At the top of the marketing funnel, the goal of brand awareness is self-explanatory, but mostly it is to guide target customers to make a purchase.

1. Creating Purposeful Content Across All Forms of Media

Creating a content strategy is the first step in building brand awareness and loyalty. A good content strategy “ensures that every piece of content in the experience serves and sustains a legitimate purpose.” This means that a lot is taken into account before launching a campaign, like defining target personas and what part of the marketing funnel a campaign will aim for.

Branding is keeping the same message across all media platforms. Often storytelling is also a strategy that applies here as well. Storytelling helps you build trust, relay a consistent message, and increase brand awareness by creating positive memories through different mediums across the board.

2. Using Testimonials to Explain How a Product or Service Solved a Problem

Like reviews, testimonials allow potential customers to learn more about others’ experiences using your product or services. But, a good testimonial is not just about a customer’s positive experience but more about creating a story of how the customer had a problem that your brand directly helped remedy.

Customers like to spend money on products that are worthwhile. This is why we often hear that customers take longer to make purchases, as they read reviews and testimonials and conduct other forms of research and comparison before committing to one product in particular.

Testimonials often lead those in the consideration stage of the marketing funnel to convert or those who have made a purchase (conversion stage) to continue to purchase from you after a positive experience (loyalty).

Creating a Brand Takes Work

Building your brand can take years to develop. Today, there is an abundance of digital storefronts (cough, cough, like Diana Alexia Creations), and many business owners find that they are lost in all the noise. Grabbing the attention of a potential customer can be difficult. Mainly because customers are being pulled in multiple directions at the same time. In fact, many find that they can’t employ more than 8 seconds before losing interest or looking at something else.

Diana Alexia Creations understands that there are many distractions out there, and we are proud of you if you made it this far into our post. We help our customers design written content that helps them stand out and be found by potential clients.

Want to learn more? Check out our services page, and when you are ready, schedule your free consultation with us so we can discuss how we can help you.

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