So I’m back on this AI train—but people are obsessed with it right now. It is all you hear about at conferences, networking events, and even in the workplace.
Given its popularity, it makes sense to talk about it here. This month’s blog is all about changes in SEO now that AI has entered the chat.
Let’s Define SEO
If you are in the content writing profession, the acronym SEO is tossed around a lot when deciding on future communication strategies for consumers. SEO, or Search Engine Optimization, is what helps website crawlers find a website, evaluate its authority and authenticity, and rank it when compared to similar sites.
There is a lot that goes into SEO research and strategy. Companies have dedicated SEO gurus who do everything possible to ensure their company’s website ranks as high as possible, including getting on the first page to optimize website traffic, communication, and product sales.
The interesting part of SEO is that it helps with ranking in more than just website content. SEO is heavily used in social media posts and profiles (take a look at Instagram), profile descriptions, ads, and other online content.
In 2025, if the content is being used online, assume that it will be reviewed by crawlers before being ranked for the public.
These rankings are not only critical for companies, but also for consumers.
Let’s put ourselves in their shoes for a second. If you are searching for the trending set of stainless steel pots, you don’t want to spend hours browsing the internet trying to find them. You want to get to your desired cookware with the fewest steps possible.
Maybe it’s all the doom-scrolling we do on TikTok and Instagram, or it’s that information is readily available, but consumers don’t have the patience they used to when it comes to finding products, services, and especially, information.
Why is AI Changing the Marketing Approach to SEO?
AI is introducing customers to new and flashy website tools, such as AI search, AI Overview, ChatGPT, and other similar tools that search on their behalf. As a result, they are using it more and more and incorporating it into their online behavior.
As marketers, we shouldn’t view AI as a threat and scream out, “Oh, no! SEO is dead!” because it isn’t.
Marketers simply need to adjust their approach and adopt new technology to enhance their communication with customers, enabling them to interact more effectively. While SEO isn’t exactly dead, it requires a refocus to incorporate AI and its impact on our website’s rankings.
What Specifically Stands Out in Consumer Behavior and AI?
The human action of typing into Google has undergone significant changes. Consumers are refusing to scroll and instead choose to follow the summary AI provides, writing lengthy questions, and not scrolling to view different options below the AI response. As a result, without scrolls, the source site AI chooses for their response holds tremendous importance.
If you’re interested in learning more about how AI impacts digital marketing strategies, check out this blog post.
Okay, So Insert Panic Mode (Please Don’t)
Hold on there and chill–wait, do they still say that?
While losing the scrolling action in search of information makes pushing your website before others much harder, it’s not to say that any of this is exactly bad.
In fact, it’s healthy to change gears once in a while. Psychology is a huge component of marketing. We must recognize that people consistently change in their desires and behaviors. It’s one of the beautiful things about being human.
Consumer behavioral changes also let us grow as marketers. It’s proof that the world is evolving and technology is improving—all cues that we are headed in the right direction with technology and growth.
Introducing GEO, AEO, LLMO, and AIO
Four different acronyms are floating through the marketing sphere right now. They are:
- GEO – Generative Engine Optimization
- AEO – Answer Engine Optimization
- LLMO – Large Language Model Optimization
- AIO – Artificial intelligence optimization
Yikes. Yeah, that’s a lot. Want to know what’s funny about this? They essentially mean the same thing. No acronym thus far has its own unique definition.
Why So Many New Acronyms, If They Mean the Same Thing?
It turns out that AI is still relatively new. Different companies, experts, and technologists are coming up with essentially the same idea, but they haven’t communicated it to each other and accepted a universal name. The lack of communication has, unfortunately, led to this wave of different wording that will be tied to specific companies, rather than industry-wide. However, I believe that will soon change.
Since technology moves so quickly, it’s only a matter of time before one of those four acronyms becomes the pioneer in generative search engine optimization.
Bottom Line: Generative AI is Not Bad
AI and all these new tools are just part of our technological evolution. As marketers, we should approach the change with an open mind, curiosity, and creativity. While it is safe to say that embracing the change is good, we should also remember that it is our responsibility to adapt to these changes.
Need Help with Content Writing? Reach Out to Diana Alexia Creations
As much as we wish it were true, AI cannot solve everything. That’s why working with a trusted digital marketing agency (like Diana Alexia Creations) still works. Whether you need help with social media captions, Canva graphics, branding, or writing your blog, Diana Alexia Creations is here to assist.
Reach out to us today to learn more about how our services can meet your company’s needs.
Stephanie Ann Digital Marketing | SEO-Focused Content, Email & Website Support 
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