Why Do Customer Emotions Matter in Marketing?

We often hear that emotions should be kept out of business, but when you are talking about a consumer's emotions, the opinion is quite different. Customer emotions matter in business! It's not a surprise that when a customer feels a certain way about a brand, they are more inclined to take the desired action. Think... Continue Reading →

February 21, 2024

Marketers Beware: Security Risks of CRMs

So maybe this is a bit of a stretch from our usual blog content. But while CRMs may seem unrelated to what Diana Alexia Creations does, it actually relates to content writing and marketing more than any of us wish it did. According to Salesforce, the definition of Customer Relationship Management—better known as CRM—is software... Continue Reading →

March 22, 2023

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