Users today can find themselves overwhelmed with an abundance of information and sources. And it is too easy for them to scroll past or click to the next page rather than read what is right in front of them. But just like there is an overwhelming amount of information out there, it also means that... Continue Reading →
The Difference Between Topical and Evergreen Content
We all love to see traffic entering our website. It gives us a good dose of dopamine, just as Likes on Instagram. However, it is not all about traffic that enters your site. As marketers, it is important to think a little deeper. One of the metrics that matter is the number of people who... Continue Reading →

