In today's online space, thousands of podcasts are available across multiple platforms to listen to at any given moment. Spotify, Apple Music, and Google Podcasts are just a few of the most popular platforms filled with content from anything you can think of, including mental health, politics, and even spooky stories. But, despite the quantity... Continue Reading →
Why Do Customer Emotions Matter in Marketing?
We often hear that emotions should be kept out of business, but when you are talking about a consumer's emotions, the opinion is quite different. Customer emotions matter in business! It's not a surprise that when a customer feels a certain way about a brand, they are more inclined to take the desired action. Think... Continue Reading →
3 Free Tools Small Businesses Should Use
Small businesses and entrepreneurs face many unique challenges when trying to grow and attract new clients. While it is important that they invest in growth strategies and software, they ultimately carry more risks than a larger business or corporation when determining what tools to pay for. One bad investment in a product or service can... Continue Reading →
Marketers Beware: Security Risks of CRMs
So maybe this is a bit of a stretch from our usual blog content. But while CRMs may seem unrelated to what Diana Alexia Creations does, it actually relates to content writing and marketing more than any of us wish it did. According to Salesforce, the definition of Customer Relationship Management—better known as CRM—is software... Continue Reading →
4 Benefits of Google Ads
Google Ads, Facebook ads, Linkedin ads--the list of ways to advertise online just goes on and on. It almost hurts to learn that there is even another way to advertise! But, while you can use many different online advertising methods to promote your business, you inevitably will find that some work better than others. Today... Continue Reading →
Business Owners: Use Your Fear
Fear of the unknown is a natural reaction--especially when you have your own business. We define fear as a natural response when we are faced with the unknown. We tend to feel anxious and are triggered by what is popularly known as a fight or flight response. While this is a normal reaction, we need... Continue Reading →
Benefits of Content Writing
Whether you are a social media manager, blogger, copywriter, or digital marketer, your tasks will likely fall under content writing. Content writing is any form of written publication created for the web and is a must-know for marketers and businesses today to grow their businesses. Types of Content Writing Content writing comes in many shapes... Continue Reading →
5 Reasons Why Your Website Should Have a Blog
Remember the early 2000s? Where a blog was a personal digital diary that the internet may or may not have read? There was no concept about relevant content, SEO keywords, or doing it particularly to grow your business. Unsurprisingly, things are so different now. For starters, blogging has become a marketing tool that helps businesses... Continue Reading →
Latinx Community Opening Small Businesses
The Latinx community is opening more and more small businesses than any other group of minorities. As a result, it may be the next group of business people that marketers want to focus on next. And this is because the Latin community makes up almost 20 percent of the U.S. population and is expected to... Continue Reading →
Why You Should Improve Your Email Marketing Campaign
Email Marketing has proven time and time again to be resilient to the quickly evolving trends of digital marketing, and marketers must keep email marketing as part of their marketing campaigns if they want to encourage a Call To Action (CTA) from their buyers. While there are many ways to have a successful campaign, email... Continue Reading →
How to Stop Procrastinating
We have all been there. It is 3 pm, and the workday is almost over. Maybe around this time, we need a little pick-me-up or snack to keep us going. Unfortunately, it also means that nothing we intend to do gets done. This phenomenon is called Procrastination, and it affects everyone. It does not matter... Continue Reading →
Trending: B2B Entering Editorial Marketing
It is not new for Business to Business (B2B) companies to change their practices and enter new markets. Like most industries, they must evolve to survive in our ever-changing global economy. But what do we, as marketers, need to know about it? And what can we learn from businesses entering editorial spaces? Editorial marketing is... Continue Reading →
Social Media Lifespans
Gen-Z cracks the jokes when it comes to older generations. Like, how Millennials prefer to use Instagram to watch viral Tik Tok videos three weeks later. While I watch Tik Tok videos (as a Millennial, okay), I cannot say that their roast of older generations is too far-fetched. Social media seems like it is always... Continue Reading →


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