Social media marketing is creative, fun, and a direct way to communicate with your audience. But, just as there is a level of creativity when making posts and reels, there is also a strategic element that must be considered when creating content for social media platforms. Creating captions that convert can be challenging, and even... Continue Reading →
Building Brand Awareness and Loyalty Through Content
It might be an odd way to put it, but a brand should be treated like it is its own person with each marketing step taken to create a brand persona that is likable, trustworthy, and remembered. Over the last decade, and with the increase of social media and the internet, users have been exposed... Continue Reading →
Why Outsourcing Content Writing for Your Small Business is A Great Idea
It's not uncommon for businesses to start small. In fact, there are many cases where it is a one-man shop who handles every single aspect of the business operations for years, if not indefinitely. As a result, business owners will tackle daunting tasks like accounting, finance, marketing, product development, and lead generation. The good thing... Continue Reading →
6 Ways to Improve SEO Through Content Creation
Users today can find themselves overwhelmed with an abundance of information and sources. And it is too easy for them to scroll past or click to the next page rather than read what is right in front of them. But just like there is an overwhelming amount of information out there, it also means that... Continue Reading →
3 Marketing Goals for 2023
It is crazy to think that 2022 is over, and 2023 is already here. However, as marketers, we must work just as quickly as time progresses to keep up with changes. As time can change in the blink of an eye, so do effective marketing strategies. So, it is vital that businesses periodically look at... Continue Reading →
5 Reasons Why Your Website Should Have a Blog
Remember the early 2000s? Where a blog was a personal digital diary that the internet may or may not have read? There was no concept about relevant content, SEO keywords, or doing it particularly to grow your business. Unsurprisingly, things are so different now. For starters, blogging has become a marketing tool that helps businesses... Continue Reading →
Improve Your Instagram Stories
Instagram has posts, reels, stories, story highlights, and seemingly growing options for users to grow their following and share content. Since its inception in 2010, Instagram has proven to be one of the most popular and effective social media platforms for connecting with audiences. While at first, marketers did not think that Instagram was a... Continue Reading →
What You Need to Know About Youtube Hashtags
As an influencer, marketer, or even just uploading videos for fun, hashtags are essential on social media platforms like YouTube, Instagram, and LinkedIn. Think of hashtags as the key to how viewers will find your videos, whether by searching the hashtag on the search bar or through a push from the algorithm from watching similar... Continue Reading →
Social Media Lifespans
Gen-Z cracks the jokes when it comes to older generations. Like, how Millennials prefer to use Instagram to watch viral Tik Tok videos three weeks later. While I watch Tik Tok videos (as a Millennial, okay), I cannot say that their roast of older generations is too far-fetched. Social media seems like it is always... Continue Reading →


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