It might be an odd way to put it, but a brand should be treated like it is its own person with each marketing step taken to create a brand persona that is likable, trustworthy, and remembered. Over the last decade, and with the increase of social media and the internet, users have been exposed... Continue Reading →
5 Elements of Effective Content Marketing Strategies
Effective marketing is an art where marketers analyze and try different ways to capture the attention and action of their target audience. For newer marketers or those launching a new product, sometimes there is not much information to work with, and it requires a lot of trial and error to see what will work. However,... Continue Reading →
Storytelling in Content Marketing
Ever heard of storytelling? As content writers, we are often tasked with creating a situation over a series of posts that not only tells a story but also serves as a tool to build trust with the target audience. Storytelling is a powerful tool in content marketing that connects with your audience on a deeper... Continue Reading →
3 Free Tools Small Businesses Should Use
Small businesses and entrepreneurs face many unique challenges when trying to grow and attract new clients. While it is important that they invest in growth strategies and software, they ultimately carry more risks than a larger business or corporation when determining what tools to pay for. One bad investment in a product or service can... Continue Reading →
Why You Should Automate Social Media Posts
There is a multitude of platforms nowadays that keeps many of us on our phones at varying times of the day. To make things even more challenging for a marketing team, target audiences tend to be on platforms at different times. How could one possibly use all platforms, and why? Let's be honest here, keeping... Continue Reading →
Benefits of Content Writing
Whether you are a social media manager, blogger, copywriter, or digital marketer, your tasks will likely fall under content writing. Content writing is any form of written publication created for the web and is a must-know for marketers and businesses today to grow their businesses. Types of Content Writing Content writing comes in many shapes... Continue Reading →
What You Need to Know About The Creator Economy
While watching my favorite Youtubers, no matter the genre, they occasionally have a company sponsoring their video. They will show cookware, hair care tools, VPN services, and mobile games here. At times, the product or services they are promoting do not necessarily match what their Youtube channel is about, but it somehow works. This is... Continue Reading →
What You Need to Know About Youtube Hashtags
As an influencer, marketer, or even just uploading videos for fun, hashtags are essential on social media platforms like YouTube, Instagram, and LinkedIn. Think of hashtags as the key to how viewers will find your videos, whether by searching the hashtag on the search bar or through a push from the algorithm from watching similar... Continue Reading →
Social Media Lifespans
Gen-Z cracks the jokes when it comes to older generations. Like, how Millennials prefer to use Instagram to watch viral Tik Tok videos three weeks later. While I watch Tik Tok videos (as a Millennial, okay), I cannot say that their roast of older generations is too far-fetched. Social media seems like it is always... Continue Reading →


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